Saturday sale, lots 101 to 240
PREVIEW FRI 4PM · BIDDING OPENS 10AM
- 118Oak farmhouse table$210
- 119Cast iron tool lot$65
- 120Vintage cornet, cased$140
- 121Studio pottery, 6 pcs$180
Example lots and figures, shown for illustration only.
For every kind of auction house
The auction house website that fills the room before sale day
A managed, custom-coded website for auction houses: live in 7 days, 90+ PageSpeed, a sale calendar and catalog that stay current, and hosting included, from $127 a month.
- Live in 7 days
- 90+ PageSpeed
- 5 revisions a month
- Hosting included
$697 one-time build fee, invoiced only after launch. No fourth tier, no surprise add-on.
Built for every sale type a house runs
Estate and moving sales Farm and equipment Antiques and fine art Benefit and charity Government surplus Industrial liquidation
Sale calendar pages Lot catalog pages Online bid registration Consignment intake 90+ PageSpeed Hosting and SSL included
01
7 days
To launch on Ring
10 and 15 days on the other plans
02
90+
PageSpeed, guaranteed
Mobile and desktop, on pages we build and host
03
5
Revisions every month
Any size, turned around within 2 to 5 working days
04
$697
One-time build fee
Invoiced only after your site is live
Five places
a slow site
costs a house
the most
01 The gap between sales
What usually breaks between one sale and the next
These are the five places a slow or improvised site costs an auction house the most, and how this build closes each one.
- This week's saleToday:Announced in a social post that scrolls out of sight within a day.This build:Published on a sale calendar page that stays live and searchable.
- Registration questionsToday:Bidders call to ask how paddle registration and absentee bidding work.This build:A dedicated page answers it before the phone rings.
- Catalog on a phoneToday:Lot photos load slowly on a weak connection near the property.This build:Catalog pages open in under a second from the edge network.
- Past salesToday:Last month's listing still outranks this month's in search.This build:Closed sales move to an archive while the new one takes the spotlight.
- Consignment inquiriesToday:A generic contact form for every kind of item, sorted by hand.This build:A short intake form routes straight into your CRM or inbox.
02 Signature diagram
How a bid increment ladder and a closing clock actually behave
An increment ladder sets how much a bid must rise at each price band, and a closing clock protects a lot from a last-second bid by extending it briefly when one lands late. Below is a fictional example lot showing both, the kind of explanation a bid registration page can give a first-time bidder before they ever place one.
Increment ladder, fictional example
- Band 1$0 to $99+$5
- Band 2$100 to $499+$25
- Band 3$500 to $1,999+$100
- Band 4$2,000 to $9,999+$250
- Band 5$10,000 and up+$500
Example lot, illustrative only. A lot currently at $640 sits in Band 3, so the next valid bid is $740, one full $100 step up.
Soft close
Closing clock, fictional example lot
A bid inside the last 2 minutes extends the clock back to 2:00, so a lot cannot close in the final seconds of a snipe. Your own house sets its own rules; this page only explains the concept.
03 Three ways to be found
What each option actually gets you before your next sale
The full comparison, row by row, is on the pricing page. Here is the short version.
- A
A free page or social post
- Old sales bury this week's under a scroll of history
- No catalog, no filtering, no sale calendar
- Nothing to rank in search once the post is old
- B
A generic website builder
- A real domain and a homepage
- No catalog structure built for lots or sale types
- You maintain plugins, speed and updates yourself
This build CA managed auction house website
- Sale calendar and catalog pages, built for this niche
- 90+ PageSpeed, hosting and weekly updates included
- 5 revisions a month, turned around in working days
04 Everything included
What is actually built into a GetAuctionWebsite site
Every plan carries a fast catalog, a sale calendar and managed hosting. See tier availability and full detail on the features page.
- 01
Pages that open before the bid closes
Custom-coded catalog pages served from the edge, 90+ PageSpeed guaranteed.
Read more - 02
Lot catalog pages built to browse fast
A catalog structure with categories, photos and condition notes that scans quickly on a phone.
Read more - 03
A sale calendar that stays current
One page listing every upcoming sale, with dates, locations and preview times.
Read more - 04
A bid registration page that explains the process plainly
The page that tells a first-time bidder exactly how to register and take part.
Read more - 05
A consignment page that pre-qualifies sellers
A page and short form that tells a consignor what you accept before they call.
Read more - 06
Researched articles published on a schedule
Weekly articles on running sales, consigning and bidding, written for your audience.
Read more - 07
The AI Engine answers common questions after hours
A configured chat and receptionist agent for consignment and bidding questions.
Read more - 08
The Content Engine keeps the calendar full of writing
3 researched articles a week, so the blog never runs dry during a busy sale season.
Read more
05 Who it is for
Built for the sale type you actually run
Six kinds of auction house, each with its own pages, its own pains and its own tool.
- 01 / 06
Estate and moving sale auctioneers
An estate and moving sale website earns its keep by publishing this week's sale the moment it is ready and by making the address, preview time and photos easy to find on a phone in the car.
See this build - 02 / 06
Farm and heavy equipment auction houses
A farm and equipment auction website earns its keep by publishing spec details, hours and condition notes clearly enough that a buyer decides to travel or bid absentee before sale day.
See this build - 03 / 06
Antique and fine art auction houses
An antique and fine art auction website earns its keep by giving a single significant lot the same care as a gallery listing: a clean photo, provenance notes and a clear way to bid or inquire.
See this build - 04 / 06
Benefit and charity auction organizers
A benefit and charity auction website earns its keep in the weeks before a single event, when the job is ticket sales, sponsor recognition and getting bidders pre-registered so the night itself runs fast.
See this build - 05 / 06
Government and municipal surplus auction houses
A government and municipal surplus auction website earns its keep by stating plainly who can bid, what documentation is required and how pickup works, before a buyer spends time on a lot they cannot actually claim.
See this build - 06 / 06
Industrial and business liquidation auctioneers
An industrial and business liquidation auction website earns its keep on a short timeline, when a plant closure or bankruptcy sale needs a catalog live and shared within days, not weeks.
See this build
06 Services
Every way we build for an auction house
Design, development, templates, search, redesign and multi-location, each with its own page. Pick a category to see what is inside.
- 01auction house website designA visual system for an auction house: lot photography that carries the page, a clear catalog grid, and a hero that says what sells here.
- 02estate sale company websiteA website built for a weekly estate sale schedule: fast catalog updates, mobile-first photos and a calendar that never looks stale.
- 03online bidding page designA registration and bid information page that explains your process plainly, so fewer first-time bidders drop off confused.
- 04government surplus auction websiteA public-facing surplus auction site with clear eligibility, asset detail and pickup information, built for a government or municipal seller.
- 01auction website developmentCustom-coded, edge-hosted development for an auction site: fast catalog pages, a sale calendar and hosting that scales on sale day.
- 02auction catalog page developmentThe build behind a lot catalog: categories, filtering, condition fields and a structure that scales from ten lots to two hundred.
- 03consignment auction websiteA consignment intake page and form that pre-qualifies sellers and routes inquiries straight into your CRM or inbox.
07 How it runs
From a demo to a live site, read around the clock
Five steps, in order. Turn the dial to any of them.
Step 1 · Day 0, 30 minutes
Book a demo
A live walk-through of a site built for your sale type, on your screen. No slide deck, and nothing to decide on the call.
Step 2 · Day 1, about 15 minutes
Onboarding form and call
Tell us your sale types, the areas you serve and where inquiries should land. Anything you do not have yet can follow later.
Step 3 · Days 2 to 6
We build the calendar and catalog
Your brand, sale calendar, catalog structure, bid registration and consignment intake pages, built and reviewed with you.
Step 4 · Day 7 on Ring
Live on day 7
10 days on Block and 15 on Rostrum. The build fee is invoiced only once the site is live and you have approved it.
Step 5 · Ongoing
Every week after that
5 revisions a month, of any size, each turned around within 2 to 5 working days, plus researched articles published every week.
08 Pricing
Three plans, always three, never a hidden fourth tier
Every plan includes the sale calendar, catalog pages, hosting and revisions. $697 one-time build fee, invoiced only after your site is live.
Ring
The website, fully managed
$127/ month
plus $697 build fee, after launch
- Live in 7 days
- 2 researched articles a week
- 5 revisions a month
Most chosen Block
Everything, plus the AI Engine
$267/ month + usage
plus $697 build fee, after launch
- Live in 10 days
- 2 researched articles a week
- 5 revisions a month
- The AI Engine
Rostrum
Everything, plus the Content Engine
$647/ month
plus $697 build fee, after launch
- Live in 15 days
- 3 researched articles a week
- 5 revisions a month
- The AI Engine
- The Content Engine
See the full 18-row comparison, objection handling and FAQ on the pricing page.
09 What clients tell us
The kind of outcome clients report
Paddle 01
Our old site listed one sale at a time and it always looked out of date by Thursday. Now the calendar updates itself and the catalog loads fast from the truck stop before I even get to the barn.
Owner, weekly estate sale company
Moved from a social media page
Paddle 02
Out-of-state bidders used to call and ask how absentee bidding worked every single week. That page answers it now, and the calls we do get are from people who already know what they are asking about.
Sale manager, farm and equipment auction house
Moved from a page-builder site
Paddle 03
We needed a catalog live in days for a plant closure sale, not weeks. It went up on schedule and held up fine when the traffic came in the day before the sale.
Operations lead, industrial liquidation house
First website for a time-sensitive sale
Paddle 04
Getting a real page for our most significant lots instead of one line in a long list changed how seriously collectors treated the listing.
Director, fine art auction house
Redesign of an existing site
Illustrative examples of the outcomes clients report. Verified reviews are added after launch. Paddle numbers here are an index for this row, not a record of a real sale.
Written for
the week
before
a sale
10 From the blog
Playbooks for filling the room before sale day
11 Questions
Answers on the offer, before you ask
The rest, grouped by what they are about, are on the FAQ page.
How long until my auction site is live?
7 days on Ring, 10 on Block while the AI agents are trained, and 15 on Rostrum with the Content Engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner your calendar and catalog pages are live.
Do you run the auction or the bidding platform itself?
No. We are a website design and management company, not an auctioneer, appraiser or bonding provider. We build the pages that publish your sales, explain your bidding and registration process and take consignment inquiries. Running the sale, taking bids, transferring title and anything requiring a license stays entirely with you.
Can the site handle a sale calendar with several sales a month?
Yes. The sale calendar and catalog page structure are built to be updated on a schedule rather than rebuilt each time. A new sale, a new catalog or an updated address is a normal revision request, turned around within your plan's working-day window.
What happens straight after I buy?
You fill in the onboarding form and submit it. It asks about your sale types, the areas you serve, your brand, your domain, where consignment and bidding inquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What is the client portal?
It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, and message our team directly. Everything to do with your site, including a new week's catalog photos, runs through it, so nothing gets lost in an inbox.
Do we need to have our first sale ready before we sign up?
No. The site can launch with your sale calendar and a placeholder catalog while your first sale is still being assembled. Lots and dates are added as revisions once they are ready, which is exactly what the catalog page structure is built to handle.
Going once
Ready to fill the room before your next sale?
A live, 30-minute walk-through of the site you would get, built for your sale type. Plans from $127 a month,$697 build fee invoiced only after launch, live in 7 days.